Caffeinated Living

Feeding the Cravings Starves the Soul

Photo by Drew Gilliam on Unsplash

23 February, 2025 | Zurich, Switzerland

In a previous article called Chances Are You're Addicted. Most of Us Are, I wrote that we live in a hyper-consumerist, hyper-dependent, and hyper-isolated world that we cannot bear without getting our favorite fixes. I shared there that the question for all of us is not whether we have addictions—because we do. The question is how to become aware of them and then how to get out of their grip.

Today, it’s about caffeine.

I know, I know…

What’s life, after all, without a good cup of coffee or tea?

That question right there is a sign of an issue, but let’s go step by step.

A World Running on Caffeine

Worldwide, people consume over two billion cups of coffee every day, and consumption continues to increase. Interestingly, the more developed a country is, the more it is into coffee—and that’s not a coincidence.

So, what is caffeine?

According to the Coca-Cola Company, "caffeine is known to be safe when consumed in moderation.…